Safari Ltd’s selection caters to kids who love to make up their own stories with their toys.

Parents and educators in particular love this brand’s take on toys. And all Safari Ltd toys are still designed to help kids develop a wide range of skills along with a deep appreciation for the natural world. The brand continues to use hand-crafting, as well as non-toxic and eco-friendly materials to make toys that are designed to last and be passed through generations. Safari Ltd continues to create their signature animal figurines, and has expanded into an 800+ product catalog of educational toys, activities, books, baby gear, and games.

This led them to founding Safari Ltd in their home state of Florida, where they went on to make over 1000 different animal figurines that are beautiful, realistic, and of course, playful.įive decades later the Rubels’ vision is still going strong, with their family-owned company now run by their grandson Alexandre Pariente and his wife Christina. They also wanted to create products that encourage creative play and connection, while also being informative and helping kids to learn. The Rubels were inspired to do something that fostered a love for nature by Rumi, a card game that featured endangered animals, making conservation both fun and educational. Safari Ltd was founded in 1982 by entrepreneurial couple Rosemarie and Bernard Rubel.

Safari ltd animals